Fashion and lifestyle retailers are cutting production ahead of the crucial Diwali festive season as they moderate their sales targets due to poor consumer sentiment and sluggish demand. Most retailers have already placed their orders for Diwali with suppliers, but they are using whatever curtailment leeway of 5-10% available to them for the months until December.
 Large retailers such as Future Group, Reliance Retail and Aditya Birla would generally place their orders for Diwali by March-April but now production companies fear they might cancel some of the orders due to the overall economic slowdown.